Unstoppable Success: Airbnb Interior Design: Transforming a Salt Lake City Condo with HAUS OF STILE
- Alisha Doyle
- Feb 26
- 2 min read
When we were invited to transform a leased condo in downtown Salt Lake City, we faced an exciting challenge. Our client, an exceptionally skilled photographer Ryan Smith, wanted his stunning work to shine, even with design restrictions on the rental. No painting or major changes were allowed, but the goal was clear: create a space that elevated his photography while showcasing his distinct style. This project not only highlights creative design but also demonstrates the power of aesthetics in enhancing an artist's career.
Airbnb Interior Design - Finding the Right Furnishings
With the inability to modify the condo's structure, we dedicated our efforts to selecting furnishings that would complement the artwork. By carefully choosing pieces that harmonized with the art on display, we ensured that guests felt at ease while being visually captivated. This approach emphasized the photographs, allowing the art to command attention.
Bringing the ocean indoors—soft hues from the artwork carry to the bedding for a perfectly curated retreat.
Airbnb Interior Design - Strategic Artwork Placement
Placement of the artwork was crucial in this project. We designed a layout that guided visitors through the condo, creating a natural flow from one piece to another. Each photograph was intentionally chosen and placed to tell a cohesive story. For instance, images from a recent landscape series were grouped together, allowing viewers to appreciate the artist’s journey through various terrains and lighting.
A seamless flow into the main space, with calming water imagery adding just the right touch of neutral.
Airbnb Interior Design - Elevating the Atmosphere
To enhance the condo's ambiance, we incorporated innovative lighting solutions tailored to the needs of photography. To prevent ceiling damage, we swapped out the four basic recessed can lights for stylish LED fixtures that not only add interest but also highlight the artwork beautifully.
As a result, walking into this space felt like entering a gallery, captivating and inspiring visitors.
Bold landscapes set the tone—neutral furnishings let them shine.
The Impact of Design on Success
The transformation of the condo had a remarkable impact on our client’s career. Almost immediately, he saw his bookings outrank the standard 40% occupancy rate with an 80% rating! Clients began leaving 5-star reviews that praised not only his photography but also the inviting atmosphere of the presentation. These testimonials highlighted elements such as how the environment made them feel more connected to the art, demonstrating that thoughtful design can profoundly affect perception.
Airbnb 5-star customer review.
A Lasting Legacy
This project illustrates that success is found in the details by creating an experience. By embracing creativity and strategic design, we turned a simple condo into a sophisticated gallery that celebrated our client's remarkable art. The results were evident: a thriving career, increased visibility, and accolades that followed.
Unlock the full potential of your space with The Formgiver. Light, color, and arrangement don’t just shape perceptions—they elevate experiences. The right approach transforms any environment into a powerful platform for success. Ready to create something extraordinary? Let’s make it happen.
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